If someone purchases an item with the Buy Now button (and not the advanced broker view where all the orders are listed), that person will pay the market average to the lowest listed Sell Order.
The same is true for selling items: if a player opts to sell the item in the simple sell window (not the advanced view), then the item is sold to the highest priced Buy Order (at market average) without paying a Broker Fee (so it could be the case that the seller makes slightly more ISK through a simple sale).



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